in developing marketing strategies & marketing campaigns to promote Elhajj
brand and generate sales via planning, organizing events, sponsorship,
advertising, public relations and research.
1. Preparing and
delivering marketing plans within key objectives;
2. Working with
designers to produce materials of visual impact and within brand guidelines;
3. Generating and
executing marketing campaigns across normal & social media platforms such
as Twitter, Facebook, Instagram, Youtube
and many more;
4. Generating reports
for normal & digital marketing campaigns using data based analytics tools
and also presenting this data in an easy to
advertising opportunities and placing adverts in the press, radio or TV as
appropriate to the product or service;
6. Liaising with
media, printers and publishers as required and managing the production of
marketing materials such as leaflets, flyers, posters
including e-newsletters and DVDs
7. Liaising with
events coordinators to maximize visibility at conferences, receptions and
exhibitions, including compiling products and literature
lists to display or
8. Attending key
conferences to manage booth, do customer interviews and focus groups;
competitor activity and generating leads for products and services;
10. Analyzing how our brand is positioned in the market
and crystallize targeted consumers insights.
11. Take brand ownership and provide the vision, mission,
goals and strategies to match up to.
12. Translate brand strategies into brand plans, brand
positioning and go-to-market strategies.
13. Establish performance specifications, cost and price
parameters, market applications and sales estimates.
14. Measure and report performance of all marketing
campaigns, and assess against goals (ROI and KPIs)
15. Monitor market trends, research consumer markets and
competitor’s activities to identify opportunities and key issues.
16. To act on any other responsibilities may be directed
from time to time.